At Seventy2 Media every website we design is a responsive website, but why do we do this and is it important?
As technology evolves and we move to a more wireless and mobile society the less we use a desktop PC to browse the internet. But as more people look online to find a product or service, having your Business at the forefront of this technological shift is vital.
What Is A Responsive Website
When we say a website is responsive it means it has a layout that adjusts to each different screen size and resolution. This allows it to be viewed on any device without lowering the quality.
It is especially important to look good and be user friendly on smart phones due to the increase in usage of these devices to search the internet.
Why Is A Responsive Website Important?
It is now believed that over 50% of all website visits are on a mobile device and could be as high as 60%, which means it is now more important than ever to have a mobile responsive website.
If your website looks bad and is difficult to use on a mobile device then your potential customers will look elsewhere and you will lose business.
By having a responsive website your customers will have an optimal viewing experience and can access your products and services more easily whether they are using a mobile phone, tablet, laptop or desktop and your site will continue to look great.
Having a responsive website is also important for search engine optimization (SEO).
In 2015 Google changed it’s search engine algorithm so mobile responsive websites are looked on more favorably and rank higher.
Responsive websites will load faster which is another factor for higher search engine ranking and helping drive more traffic to your website.
What If Your Website Is Not Responsive?
If you have a website that is not responsive then it is certainly worth considering investing in a new website.
Keeping your website fresh and up to date will improve your website ranking, bring in more traffic to your site and increase sales.
A small investment now can pay off for years to come.
If your require any information or advice regarding your current website or are looking for your first site then you are welcome to contact us here for a no obligation quotation.
You might find it is cheaper than you think to have a great responsive website.